Product distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. Distribution of products takes place by means of channels. Channels are sets of interdependent organizations (called intermediaries) involved in making the product available for consumption. Merchants are intermediaries that buy and resell products. Agents and brokers are intermediaries that act on behalf of the producer but do not take title to the products.
ALM’s eXert Solution
ALM provides eXert ERP, a flexible solution for operating a dealer concept for distribution. Channels of distribution are maintained as a master and the entity as a whole is divided as per the channels they serve. The product pricing in such a business process is based on different calculations of import and export and differs from one dealer to another. Delivery dispatch with back order management plays a vital role in accessing the stock movements in a dealer business and eventually leads to creation of dealer price revision for particular region, dealer, season Etc.
- Inventory Management
- Procurement Management
- Inventory control
- Transportation management
- Financial management
- Complex pricing management
- Quality control
- Attributed inventory